Page Speed Optimization: Best Practices for Website Speed and SEO

In today’s digital world, knowing the best practices for website page speed optimization and SEO is crucial for online success. Slow-loading websites can frustrate users, negatively impact user experience, and result in lower search engine rankings. With the ever-increasing competition online, optimizing website performance has become a top priority for businesses and website owners. In this article, we will explore best practices for improving website speed and SEO (Search Engine Optimization) to help you create a high-performing website that ranks well in search results and delivers a seamless user experience.

Why Website Performance Matters for SEO?

Why website speed is important for SEO.

Before we dive into the best practices for website speed and SEO, let’s understand why website speed is important for SEO. Search engines like Google consider various factors when ranking websites, and website performance are one of them. Google’s algorithm considers a website’s loading speed as an indicator of user experience. Websites that load quickly are more likely to rank higher in search results compared to slow-loading websites.

User experience is a critical factor in SEO because search engines want to provide their users with the best possible experience. If a website loads slowly, users are more likely to leave and abandon the site, leading to a higher bounce rate. High bounce rates indicate to search engines that users did not find the information they were looking for, resulting in a lower search ranking. Additionally, slow-loading websites may have a negative impact on conversion rates, as users are less likely to complete desired actions, such as making a purchase or filling out a form.

Therefore, optimizing website performance is not only important for user experience but also plays a crucial role in SEO. Now let’s explore some best practices for improving website speed and SEO.

Best Practices for website page speed optimization and SEO

  • Choose a Reliable Web Hosting Provider
  • Optimize Images and Media Files
  • Minimize CSS, JavaScript, and HTML
  • Enable Browser Caching
  • Optimize Website Database
  • Implement Content Delivery Network (CDN)
  • Optimize Server Response Time
  • Optimize Mobile Performance
  • Optimize JavaScript and CSS
  • Regularly Monitor and Optimize

Choose a Reliable Web Hosting Provider

Choose a Reliable Web Hosting Provider

The first step in optimizing website performance is to choose a reliable web hosting provider. The quality of your web hosting provider can significantly impact the loading speed of your website. When selecting a web hosting provider, consider factors such as server location, server response time, uptime guarantee, and scalability.

Server location is essential because the physical distance between your server and your website visitors can affect the website’s loading speed. If your website is hosted on a server that is geographically far from your target audience, the website may load slowly for those users. Therefore, it’s recommended to choose a web hosting provider with servers located closer to your target audience for faster loading times.

Server response time refers to the time taken by the server to respond to requests from users’ browsers. A web hosting provider with a low server response time can significantly improve the loading speed of your website. Look for hosting providers that offer fast server response times to ensure a speedy website.

Uptime guarantee is also crucial because it ensures that your website is accessible to users around the clock. Websites that experience frequent downtime due to server issues can negatively impact user experience and SEO. Choose a web hosting provider that offers a high uptime guarantee to ensure that your website is available to users at all times.

Scalability is another important consideration when selecting a web hosting provider. As your website grows, you may need to upgrade your hosting plan to accommodate increased traffic and content. Choose a hosting provider that offers scalable plans to ensure that your website can handle growing traffic without slowing down.

Page speed optimization with Images and Media Files

Page speed optimization with your image and media files

Optimizing images and media files is one of the best practices for website speed, web page speed optimization, and SEO. Images and media files are often the most significant elements on a web page speed optimization and can significantly impact website performance if not optimized properly. Unoptimized images and media files can slow down the loading speed of a webpage, resulting in a poor user experience and lower search rankings.

How to optimize images and media files

  • Resize and compress images: Use image editing tools to resize and compress images before uploading them to your website. Large images can significantly slow down webpage loading times. Compressed images reduce the file size while maintaining the image quality, resulting in faster loading times.
  • Use the right file format: Choose the appropriate file format for your images. JPEG format is ideal for photographs, while PNG format is suitable for images with transparency. Avoid using uncompressed image formats like BMP or TIFF, as they can significantly increase the file size and slow down the website loading speed.
  • Leverage lazy loading: Lazy loading is a technique that delays the loading of images and media files until they are visible on the user’s screen. This can significantly improve the initial loading speed of a webpage, as only the visible content is loaded initially, and the rest is loaded as the user scrolls down. Many content management systems (CMS) and plugins offer lazy loading options that you can implement on your website.
  • Optimize video and audio files: If your website uses video or audio files, optimize them for faster loading times. Compress video files and use the appropriate format, such as MP4 for videos and MP3 for audio files. Additionally, consider hosting videos on a third-party platform like YouTube or Vimeo, rather than hosting them on your website directly, as this can offload the server’s load and improve website performance.

Minimize CSS, JavaScript, and HTML

Page speed optimization Minify CSS, JavaScript and and HTML

CSS, JavaScript, and HTML are essential components of a website’s design and functionality. And when you need to do page speed optimization, you must have to work with CSS, JavaScript, and HTML However, unoptimized or excessive use of these elements can slow down website performance.

Best practices to optimize CSS, JavaScript, and HTML

  • Minify CSS, JavaScript, and HTML: Minification is the process of removing unnecessary characters, such as whitespace, comments, and redundant code, from CSS, JavaScript, and HTML files. Minified files are smaller in size, which can result in faster loading times. There are online tools and plugins available that can automatically minify your CSS, JavaScript, and HTML files.
  • Combine and compress files: Combine multiple CSS and JavaScript files into a single file to reduce the number of HTTP requests made by the browser, which can result in faster loading times. Additionally, compress these files using gzip or other compression techniques to further reduce their size.
  • Optimize inline CSS and JavaScript: Avoid using inline CSS and JavaScript, as they can increase the size of HTML files and slow down webpage loading times. Instead, place CSS and JavaScript code in separate external files and link to them in the HTML code.
  • Use asynchronous loading: Asynchronous loading allows the browser to load CSS and JavaScript files concurrently, rather than sequentially. This can result in faster loading times, as the browser does not have to wait for one file to load before loading another. Use asynchronous loading techniques, such as async and defer attributes in HTML, to optimize the loading of CSS and JavaScript files.

Enable Browser Caching

Browser caching is a technique that allows web browsers to store and reuse static files, such as images, CSS, and JavaScript files, locally, instead of downloading them from the server every time a user visits a webpage. It is one of the best practices for website speed and SEO that is preferred by developers. Enabling browser caching is a part of page speed optimization and it can significantly improve website performance, as the browser does not have to request and download the same files repeatedly.

To enable browser caching, you can set appropriate cache headers in your website’s server configuration or use plugins or caching tools that offer browser caching features. You can set the expiration time for different types of files, specify caching rules, and control how long the browser should cache files. However, be cautious when setting caching rules, as you may need to update the cache when you make changes to your website’s content or design.

Optimize Website Database

Optimize website database

Most websites rely on databases to store and retrieve content, such as articles, products, and user data. However, unoptimized databases can negatively impact website performance.

Best practices to optimize your website’s database

  • Remove unnecessary data: Regularly clean up your database by removing unnecessary data, such as spam comments, expired posts, and unused plugins or themes. This can reduce the size of your database and improve its performance.
  • Optimize database tables: Database tables can become fragmented over time, which can slow down database queries. Optimize your database tables by repairing, optimizing, or defragmenting them. You can use plugins or tools that offer database optimization features to help with this process.
  • Use caching for database queries: Caching database queries can significantly reduce the load on your database server and improve website performance. Use caching plugins or tools that offer database query caching features to store frequently used database queries in cache memory for faster retrieval.
  • Optimize database queries: Optimize your website’s database queries to reduce the amount of data retrieved from the database and improve query execution time. Use efficient and optimized SQL queries, use indexes on frequently used columns, and avoid unnecessary or complex joins in your queries.

Implement Content Delivery Network (CDN)

Best Practices for website Speed and SEO - Implement Content Delivery Network (CDN)

A Content Delivery Network (CDN) is a network of servers that are distributed across multiple locations around the world. CDN stores and delivers static files, such as images, CSS, JavaScript, and other media files, from the server that is geographically closest to the user, instead of relying on a single server location. This can significantly reduce the distance between the server and the user, resulting in faster loading times.

Implementing a CDN in order to do page speed optimization can improve website performance by reducing the latency of content delivery, offloading server load, and distributing traffic across multiple servers. There are many CDN providers available, such as Cloudflare, Amazon CloudFront, and MaxCDN, that offer easy integration with websites and content management systems (CMS).

Optimize Server Response Time

Page speed optimization with Optimize server response time

Server response time refers to the amount of time it takes for a server to respond to a request from a user’s browser. A slow server response time can significantly impact website performance, as it can delay the loading of web pages.

Best practices to optimize server response time

  • Choose a reliable hosting provider: The hosting provider you choose can greatly affect server response time. Choose a reliable hosting provider that offers optimized server configurations, has a good reputation for uptime and performance, and offers server locations that are geographically close to your target audience.
  • Optimize server configurations: Optimize your server configurations, such as web server software, PHP version, database server, and caching mechanisms. Use the latest stable versions of software, enable caching, and configure server settings for optimal performance.
  • Enable HTTP/2: HTTP/2 is the latest version of the HTTP protocol, which offers improved performance over its predecessor, HTTP/1. Enable HTTP/2 on your web server if possible, as it supports multiplexing, header compression, and server push, which can result in faster loading times.
  • Use a Content Delivery Network (CDN): As mentioned earlier, using a CDN can greatly improve server response time by delivering content from the server that is geographically closest to the user. Consider implementing a CDN to distribute content and reduce the load on your server.

Optimize Mobile Performance

Best Practices for website Speed and SEO - Optimize Mobile Performance

With the increasing use of mobile devices for browsing the internet, optimizing website performance for mobile devices has become crucial. Slow loading times on mobile devices can result in a poor user experience and lower search rankings, as search engines prioritize mobile-friendly websites.

Best practices to optimize mobile performance

  • Use responsive web design: Responsive web design allows your website to adapt to different screen sizes and devices, providing a consistent user experience across desktop and mobile devices. Use responsive web design techniques, such as fluid grids, flexible images, and media queries, to ensure that your website is mobile-friendly and loads quickly on mobile devices.
  • Optimize images for mobile: Images are often a significant contributor to slow loading times on mobile devices. Optimize your images for mobile by compressing them, resizing them to fit the screen size, and using the appropriate image format (such as WebP or JPEG XR) for better performance.
  • Use mobile-friendly plugins and themes: If you are using a CMS like WordPress or another platform that allows for plugins and themes, make sure to use mobile-friendly ones. Choose plugins and themes that are optimized for mobile performance and do not add unnecessary bloat to your website.
  • Test website performance on mobile devices: Regularly test your website’s performance on different mobile devices, using tools like Google’s Mobile-Friendly Test or WebPageTest. Identify any issues that may be affecting your website’s performance on mobile devices and address them accordingly.

Optimize JavaScript and CSS

Best Practices for website Speed and SEO- Optimize JavaScript and CSS

JavaScript and CSS are crucial components of modern websites, but they can also impact website performance if not optimized properly.

Best practices to optimize JavaScript and CSS

  • Minify JavaScript and CSS: Minification is the process of removing unnecessary characters, such as whitespace, comments, and unused code, from JavaScript and CSS files. Minifying your JavaScript and CSS files can reduce their file size, resulting in faster loading times.
  • Combine JavaScript and CSS files: Combining multiple JavaScript and CSS files into a single file can reduce the number of requests made to the server and reduce the overall load time. Use tools or plugins that can automatically combine and minify your JavaScript and CSS files for better performance.
  • Load JavaScript and CSS files asynchronously: Asynchronous loading allows JavaScript and CSS files to be loaded in the background while the rest of the web page loads. This can prevent JavaScript and CSS files from blocking the rendering of the web page, resulting in faster loading times.
  • Optimize JavaScript and CSS delivery: Place JavaScript files at the bottom of the HTML document and CSS files in the head section to ensure that the web page content loads before the scripts and styles. This can prevent rendering delays and improve the perceived performance of your website.

Regularly Monitor and Optimize

Website performance is not a one-time task, but an ongoing process. Regularly monitor your website’s performance using web analytics tools, Google PageSpeed Insights, and other performance testing tools. Identify any issues or bottlenecks that may be affecting your website’s performance and take steps to optimize them.

Keep an eye on website performance metrics, such as page load time, server response time, and time to first byte (TTFB), and set performance goals to continuously improve your website’s performance. Regularly update your website’s content, plugins, themes, and other components to ensure that they are optimized for speed and performance.


Page speed optimization is crucial for both user experience and SEO. A fast-loading website not only improves user satisfaction but also helps in improving search engine rankings. By implementing best practices for speed and SEO, such as optimizing images, leveraging caching, minifying JavaScript and CSS, optimizing databases, and implementing a CDN, you can significantly improve your website’s performance and enhance its visibility in search engine results.

Remember to regularly monitor and optimize your website’s performance to ensure that it continues to deliver optimal results. By prioritizing website performance, you can create a positive user experience, increase engagement, and drive more traffic to your website.

How do I optimize my website speed for SEO?

Best Practices for website speed and SEO

Choose a Reliable Web Hosting Provider
Optimize Images and Media Files
Minimize CSS, JavaScript, and HTML
Enable Browser Caching
Optimize Website Database
Implement Content Delivery Network (CDN)
Optimize Server Response Time
Optimize Mobile Performance
Optimize JavaScript and CSS
Regularly Monitor and Optimize

Does website speed affect SEO?

The answer is simple, YES. Website speed does affect SEO. In fact, page speed is a crucial factor in ranking a website on the SERP.

How to boost website speed?

Prefer a performance-oriented hosting
Minify and optimize CSS, JavaScript, and HTML
Optimize all the images and media files
Enable browser caching
Cace the pages
Leverage a content delivery network (CDN)
Delete all the unnecessary plugins or apps

What tools are used to test website speed?

Google’s PageSpeed Insights, GTmetrix and Pingdom.

Why your Sitemap is upside-down

Aside map is a tool that is often used to communicate the hierarchy of a website.

The way sitemaps are typically drawn would lead us to think that most people visit the home page first. Then they follow one of the paths that we have neatly described in our sitemap. The reality is that this is rare.

Visitor's path on a website.
We are conditioned to think that people start from the home page and follow a neat pre-ordained path

Where do people actually start on your website?

More often than not people DO NOT visit the home page first.

In reality visitor's journey looks more like this
In reality people’s journey looks more like this

What percentage of your audience do you think visits your home page first? Using a sample of available data, we found that anywhere from 2.5% up to 47% of users will visit your home page first. The smaller percentages correlate with larger websites. This is expected. The larger the site, the more possible starting points there are.

People will usually start from one of the following:

  • A Google search. Which hopefully takes the user to the most relevant page, not the home page.
  • Online ads e.g. Adwords. Which you direct the most relevant page, usually not the home page.
  • Other websites. The home page is often an easy default to link to. Asking people to link to the most relevant page helps the user. It also helps the relevant page gain search engine rank.
  • Emails and social media. Both of which you can target specific pages, assuming they are your own channels. If they are someone else channels they are much harder to influence.

A high percentage of home page traffic is usually an undesirable pattern. Your home page tends to be your most generic page. You can have a lot of influence over where people land on your website. Why make them come in through the front door if you can take them directly to the room that has what they are looking for? Always aim to match the intent of the users’ click, with the most relevant page.

Infographic | Facebook Page vs. A Website

Should I need a brand new Website for my business where I own a Facebook page?

Some business owners still think going with a Facebook page only is all it needs to make that business successful. In my previous blog post, I discussed Why a website is more important than a Social Media Page.

Till today I’ve talked to some business owners having only a Facebook page as their business destination. They were happy with it. I tried to convince them to make a website, they gave me the middle finger. They are happy with the earning from Facebook It feels like, they don’t give a SH**T to me and my words.

By the way, I’ll still try to convince small business owners to create a website for their business. Today I’m showing you a handy Infographic about Facebook Page vs. A Website. Please feel free to share my infographic on your Social Media channels 😉

Facebook Page vs. A Website. | Infographic
Facebook Page vs. A Website | Infographic

Why a website is more important than a Social Media Page?

We all love Social Medias and most of us have one. It is easy to use and people are attracted to it. Social Media is an easy way to target people and make them into customers, right? So, why do I still need to create a website for my business?

Professionally I am a marketer. I know what is the heart of a business and what is a business marketing tool. I have seen hundreds and thousands of business owners who are very much happy with their FB or IG or TikTok business page. As I said earlier, Social Medias are easy to use. They are created in a way so that people of all ages can use them. So, people use them to share their daily life experiences. These days using Social Media has become an addiction to people.

Now let’s read some business owner’s mind, specially some small business owners. Some of them think they can make use of people’s addiction and high usage of social medias for their business growth. As a result, businesses lose a great potential. No no….. I am not talking against Social Media. I’m just trying to say, business owners are just forgetting to differentiate the difference between the heart of any business and a tool to do marketing for that business.


A website is the heart of any business’s online presence. Social Media is just a marketing tool. It is not a mirror that should reflect your business. I have seen and talked with businesses that are happy to sell their products on FB marketplace and they don’t need any website for their business. To be honest, a professional business shouldn’t work like that.

I know social media are free to use and doing business from a social media page is also free. So, why should you bother and invest in domain name, design & development cost when you can do all your sales for free? Let’s talk about some reasons.

A website is your unique destiny and identity.

As an online business owner, you must need your unique destiny to showcase your products or services. When showcasing your products or services on a social media platform, your main goal becomes minor. It gets lost underneath your page’s status update, a bunch of product photos, promotional messages, quotes etc. Sometimes visitors lose their appetite to search for their desired pretty. Where on a website you can easily show your visitors or customers their desired products or services in the cleanest form.

Look, your customers go to your business location to see their desired stuff, not your business status. A great website will make your visitors happy, period.

You might think as a part of a web design agency, we are promoting our services and forcing you to make a website for your business. But this is not only for the sake of our business, it is for both of us. There are millions of small businesses exist out there doing their business online or offline and from those millions, 64% of businesses have websites. And the number is increasing day by day.

Here I’m showing you some good and very informative facts about small businesses around the world,

Some days ago, I went through this message from a small business.


Just like this business, there are thousands of businesses who do their sales and transactions through the FB marketplace. I think this business owner forgot that if as a visitor if I didn’t like or follow that page, I wouldn’t know about that business in hundred years. The owner also doesn’t know that this business is losing thousands of visitors and customers from search engines and other platforms (like blogs, business directories, and most importantly customer community).

People are bored seeing the same FB or Insta layout. If you choose the Facebook or Instagram business page path, then you must follow and decorate your business page within the guidelines offered by Facebook & Instagram. A website is the only way to show your creativity and the presentation of your products/services. Let me know, as a FB user, when scrolling through your FB feed, do you like business pages and advertisements showing in the middle of your friends and family’s post? FB or Insta is a ‘connecting people’ platform, not ‘connecting customer to business’ platform. A website is the right platform to connect to your customer to your business.

A website is what you own.

If you have a website, you own that. You own that URL, the design, the images, the content of that website and you own the look of it. Your visitor will first see what you are offering them, not the same Facebook interface, logo, profile pic, cover pic and your page’s updated status update, bunch of uncategorized product images.

Whichever social media platform you choose, whether it is Facebook or Instagram or Pinterest or Twitter, they own the look of your own brand business page, not you. That particular platform owns your visitors, your images, your posts. The platform’s algorithm decides which business to show upon a search. It is entirely decided by that platform of who sees your page’s posts and when they see them.

So, as a business owner, you have to dependent on the platform’s crucial algorithm, not the quality of your business. For this reason alone, choosing a social media for your business is the worst strategy for web presence. If for any reason, a social media decides to remove your business page from their platform, they have the right to do it, you’ll have nothing to do to stand against that decision.

You know the saying, ‘Don’t Put All Your Eggs In On Basket…”

There are millions of Facebook business pages deleted from Facebook servers because of breaking the rules and regulations. When maintaining a Facebook page, you always have to follow some rules and regulations. Otherwise, your business page will be in RED zone.

But with a website, you don’t have any boundaries, opportunities are limitless. No tricks or regulations to follow. You can do what you want and what you do best.


Be ready to see this message anytime “Your page has been unpublished”

Take care of your visitor’s intentions

Facebook or Instagram’s main motto is to connect people. So, each time Facebook or Instagram updates their algorithm, they try their best to keep their news feed enriched with friends and family’s post. Users of these platforms also don’t like any interruption in the flow. They don’t love to see a business ad or a business page’s post in between their friend’s status. That’s why Facebook and Instagram constantly finding a middle ground by showing fewer business posts and more F&F posts.

There is also a big thing that people or visitors find it very hard. Searching for a product is too hard on a Facebook page. Either you have to scroll through the page and waste several minutes to find the desired product.

It is very irritating & awkward situation for an authentic customer. At one point, that authentic customer will have to leave the business page if he/she couldn’t find the product he/she is searching for. A clean website can get rid of this situation. A customer can simultaneously look on multiple products, discover Categories or search a product by the Search option integrated on the website. 

With a Facebook or Instagram business page, you can’t read your visitor’s mind, their movement or their intention. FB or Insta provides a very little stat about visitor’s behavior. On the other hand, using a website as the gateway to your business makes it easier to understand your visitors and get the RAW data you need the most. FB analytic will not stand a chance against the mighty Google Analytics. This is yet another reason to create a website for your business and integrate Google Analytics on it. So, only with a website you can monitor a visitors intention and take care of it.


Google Analytics Pro’s:

  • The Basic Version is Free
  • Allows for Highly Granular Data
  • Robust Reporting & Real Time Analytics
  • Good Customer Support
  • Custom Dashboards & API
  • Can track different digital environments such as websites, mobile applications, apps etc.
  • Can create custom goals and track your ecommerce platform
  • Can create custom reports based on your needs.

If you have a Facebook page, you just can’t benefit from all these Google Analytics features which are absolutely free. Plus, you can invest (if you are willing to) in Google Ads and place your business on the first place of a search on Google. So, you don’t limit the possibilities to Facebook or Instagram only.

A website is just PROFESSIONAL

What do you think? Do you think having a social media business page is smarter than a website? Sorry folks! You’re thinking it wrong. A business website is a place where you can reflect your professionalism, not in a social media page.

With a business website, you’ll get a professional business email address like You’ll not get it from a Facebook page. Come on! Showing your professionalism isn’t a dumb decision when you can get it at a cost of $400-$500! It is less than your iPhone! At this price you can get your Domain, Hosting, and a complete website! And you can offer your products or services 24/7 to the digital world and most importantly it will not be owned by any social media platform.

Don’t miss the SEO, Vast Marketing & Organic Traffic:

Having a great website means that your business can be blessed by SEO (Search Engine Optimization). SEO is a strategy that can grow your website’s presence on search engines like Google or Bing. Statistic says that 53.3% of all website traffic comes from organic search which are referred by search engines.


So, if a business comes out from the shell of a social media platform and makes a great website, it can gain a lot in terms of growth and sales. Here are some strategies to utilize your organic growth,

  • Create a blog that provide both informative message and are valuable to your readers
  • Target your local audiences by implementing local SEO strategies
  • Choose the right keyword to rank on the search engines

If you closely monitor a random Google search, you’ll see that most of the time google shows 2-4 ads on the top of their SERP (Search Engine Result Page), and right after that organic results come up. Almost 90% of the clicks goes to organic search results. So, if you have a website and do SEO for your website, there is a great chance to represent your website on top of a search result.


I know SEO takes time and ranking on the first page takes more than that. But why wait? You can get traffic even if you’re on the 3rd page of a search! Google doesn’t close the door there. You can use Google AdWords if you really want to show up your business for a certain keyword/s. But remember that, doing Google AdWords will cost you a good chunk of money. Whether or not you opt for the paid option with AdWords, my suggestion is to go for the free option, organic SEO. To be fair, more than 65% business owners don’t know a thing about SEO. Fortunately, there are a lot of websites and tools out there from where you can easily learn SEO. Tools like Yoast SEO for WordPress will be a lifesaver for you and your business on the online world. Yoast SEO tool will help you to configure your site for Local SEO, News SEO, WooCommerce SEO (e-commerce platform for WordPress), Video SEO and lot more.

Websites like Search Engine Journal, Moz, Backlinko, Learning SEO, Udemy are willing to teach you SEO for FREE through their great and fruitful content. From these websites, you can easily learn SEO and implement it on your business website. (IF YOU HAVE A BUSINESS WEBSITE, NOT A SOCIAL MEDIA PAGE.)

Now, do you still dare to stick with your social media page or want to create a great website and grow your business?

Afraid of the cost?

The days are long gone when it a website cost $10,000 each! The market has become so much saturated and the competition has become so much aggressive. If you are a small business, don’t know a thing about coding but still willing to create your own business website, then you can have several great ‘DRAG & DROP’ website builders like Wix, Squarespace etc. There you can create your own website for as low as $150 per year. But when all you have to do is ‘DRAG & DROP’, certainly there will be some downsides. Here are some of them listed above,

  • Pricing is more expensive than a web development agency
  • Lacks advanced marketing tools
  • Very little extension or Plugin support
  • No option to add any third-party extension or Plugin
  • Editing & adding content is difficult
  • Squarespace does not allow you to assign different shipping costs to different products.
  • No backend customization feature
  • Doing SEO is like HELL
  • No or very small Appstore compared to WordPress
  • Less Customizability
  • Not recommended if you want to migrate to another CMS later

There are many more technical downsides of them which I can’t include here.

Now, if you think you don’t have the time to go through all these processes or you’re thinking like, ‘I don’t want to learn how to do it, I’d love to let it done by the professionals, then don’t hesitate to Contact us.  Here is our pricing comparison compared to Squarespace or Wix or Shopify.

Tier 1Tier 2Tier 3
Local Business
Local Business
(Package Plus)
Hosting Namecheap NamecheapNamecheap
Website design/build YesYesYes
CMS Backend access NoYes Yes
Design Process Core Page Only All PagesAll Pages
Support duration 2 years 3 years5 years
Branding GuidelinesNoBasic Yes
E-Commerce No BasicYes
Payment Integration (i.e. PayPal, Stripe)No YesYes
CMS TrainingNo YesYes
SEO Setup Yes YesYes
Logo Upgrade Yes Yes Yes
Pricing $200 $300 $400
Pricing of We Bee Web for Business website

Conversations are higher on Websites than Social Media

What is the goal of your business? Make sales, right? Now, imagine it is 3 a.m. and a visitor from another state came to your social media page, liked one of your products and left you a message to buy that. By the time he/she left you that message, you are in deep sleep. That visitor knocked you but you didn’t respond.

He/she left 4 messages without getting any reply, left the page broken hearted, moved elsewhere and ordered that product from another place. At the end of the night, you lost a valuable customer. No visitor to customer conversation took in place.

But if luckily you had a website, that customer didn’t have to leave your place and choose another business. So, the best way to convert is to let the visitor come to your website first, not your social media channel. Your website is your 24/7 sales person. You don’t have to be present or have to map your customer how to order your product.

Conclusion – Do I really need a website?

Hopefully, I’ve successfully made you understand why you need a website instead of only dependent on social media. I’ve pinpointed many important reasons to choose a website over social media. Yes, making a website will make to pay some money. But at the cost of $300-$400, your business is guaranteed to serve your customers for 3-5 years long! I think that amount of money is far less than your iPad.

Your website belongs to you, not Mark Zuckerberg. Your website will be controlled by you, not any ALGORITHM. So, No more excuses. Dust off your website and make your business greater than ever. Complete the form at the bottom of this page and ask us to help build your first website with you!